Eco-friendly clothes to save the Environment.
Consumer attitude in simple terms is described as an emotion of liking or disliking that a consumer has for a product, brand or a service (Clark, Brock & Stewart, 2019). It is the favorableness or the unfavorableness that an individual customer experiences towards a product or service before purchasing it. Consumer attitude is nothing but a combination of a customer’s beliefs and opinions about the product or service, their feelings about it, and their intentions toward some product or service and its related components like consumers belief or feelings for a particular bran or store. Consumer attitude strongly influences the buying decision of a consumer. A positive attitude consumer often is more inclined to purchase a particular service or product. There are three components of consumer attitude (Fam et al., 2019). The three components of the consumer attitude which appeal to the consumers and influence their buying decision can be explained as follows:
The marketing team usually designs integrated marketing mix and communication mix strategies keeping in the mind this consumer attitude. The promotions tools like advertisement campaigns are designed such that they appeal and target any one of these components of consumer attitude (Clark, Brock & Stewart, 2019) .Similarly, the consumer attitude component that will be targeted through the following advertisement of Eco-friendly clothes, is the cognitive approach.
As explained, the cognitive approach or component relates to a person’s knowledge about an object or product, the consumer must have the adequate knowledge to purchase an Eco-friendly product. A consumer will only be influenced to buy Eco-friendly clothes if the consumer is well-aware about the importance and essence of using eco-friendly products. This awareness is gained through knowledge and experience sharing, which has an impact on the consumer to buy the product.
Eco-friendly clothing- “Fashion for a better future”
Clark, E., Brock, T.C. & Stewart, D.W. (2019). Attention, attitude and affect in response to advertising. New York: Psychology press.
Fam, K.S, et.al. (2019). Consumer attitude towards sales promotion techniques: a multi-country study. Asia Pacific Journal of Marketing and Logistics, 31(2), 437-463.
Dissertation- “My wound healing efficacy dissertation turned out just excellent with the extreme level of proficiency. I did not expect online writers to do such a scrupulous job. The content was precise, scientific, and thoughtful. Likewise, the sources were cited according to APA standards. I could not have been happier. I entrust my success to the dissertation professionals of Thestudenthelpline and recommend everyone for the same.” - Evelyn
Assignment writing- "I never expected my first year to be that hard, and I panicked when I saw so many papers assigned to me. In spite of being a diligent student, I ordered this one assignment due to a lack of time to 'Thestudenthelpline'. I got my essay written according to almost all the instructions directed to the website. The writer did it well. Moreover, the price was not expensive either. I will use this service again if necessary." - Harper, a psychology freshman
Essay writing "I ordered a 3-page essay on comparative analysis from Thestudenthelpline. Though the comparative analysis is not easy, it did not count as complex. The essay writers are very patient and open to customer views. Because of the cooperative writers, I was able to deliver my essay way before the deadline. The essay was structured with the proper sentence skills and had all the necessary sources, cited according to the rules. You can definitely place your order here if you need qualified assistance." - Aubrey"
Proofreading and Editing$9.00Per Page
Consultation with Expert$35.00Per Hour
Live Session 1-on-1$40.00Per 30 min.