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Prepare and Present Organisational Mission, Vision, and Values

Prepare and Present Organisational Mission, Vision, and Values


Assessment Task 1

Prepare and Present Organisational Mission, Vision, and Values

Task A – Draft

Introduction to the Organisation

  • MTS is a start-up company, in e-commerce. The company is a distribution firm, which has the intention of becoming the trusted “only” distribution channel of the companies that sell consumer goods (grocery, confectionery, clothes, shoes, accessories, mobile, and other heavy and light household equipment). The company objectives are to connect the Brands and the retailers directly, without any other middlemen such as agents, wholesalers, etc. Thus ensuring, better price and margin to the retailers, faster deliveries, and robust distribution network to the brands
  • The target customers of MTS are the emerging and new brands in the consumer goods and ultimately the established brands in the consumer goods. The company, intends to link the brands and the retailers through a mobile application that will only be accessible to the brands and the retailers and will not be available to the general public.
  • MTS will be functioning as e-tailers, e-retailers who will be responsible for distributing the products of the companies to the hooks and corners of the country

Mission Statement

  • To serve the customers (the retailers and the brands) through an online mobile application, and ensure timely delivery and highest customer satisfaction by enabling the retailers to have better prices and comprehensive list of products and eventually becoming the trusted direct distribution channel for all the companies in the country by 2030.

Vision Statement

  • To be the preferred Direct Distribution channel of all the Brands in the company, linking brands to the retailers directly.

Core Values

  • Customer First
  • Trust Makes Things Simpler
  • Change is the Only Constant
  • Ensure best Performance
  • Live Happily and Work Passionately

The core values will help in underpin the mission because of the following reasons:

  1. Customer always comes first: Their retailers and the brands are their priority because it is through their actions that they will succeed.  The management will always work for satisfying their customers first, then their employees, and at last themselves. By providing better services to the clients, the company will be able to gain their trust and be successful.
  2. Trust: It is believed by the management that without trust the company cannot succeed and it is important to not break the trust of the customers.
  3. Change is the only constant: in this volatile business environment, a lot of changes will happen in a start-up company, thus adapting to change will help the company.
  4. Give your best performance: Giving your best performance, will ensure guaranteed success, as it is believed 100% effort always pays off.
  5. Live happily and work passionately: live your life, do not neglect your wishes and wants, however, do not let it come in between your work. Your work should be your passion to accomplish better and higher goals. Thus, making your work your passion would make the employee exceed their performance and achieve objectives wholeheartedly.




Task C – Reflection Report

Table of Contents

Introduction. 3

Barriers to effective communication. 3

Overcoming the barriers. 4

Feedback of the audience and contribution towards the perception of the leader. 4

Conclusion. 5

References. 5





The presence and Direction of a leader is important in conveying and establishing the mission and vision of the company. Presenting in a classroom context is always easier because of the familiarity with the audience. While giving my presentation, I was confident to be able to deliver the presentation in front of the classmates and my assessor, who has always been very supportive and helped me learn a lot during the course, and also by giving me the critical evaluation for improving myself for the next time I deliver a presentation. As a leader, I feel it is essential to be able to connect with your audience, along with encouraging the audience to provide input and suggestions for an interactive session (Genç, 2019). However, I feel if it were an areal situation I might have been a bit nervous to speak in front of the employees, but I also feel that I would have been able to deliver the presentation with the same enthusiasm for the love of my work and my company.

Barriers to effective communication

The abilities of active listening, explanation, and analysis can be of assistance, however, I have learned that the professional communicator must always be mindful of and able to avoid and resolve the barriers to successful communication. There are many communication barriers, which can happen at any time in the communication process. Communication barriers can distort our message and therefore, by causing confusion and misunderstanding, we risk wasting both time and/or money (Jureddi & Brahmaiah, 2016). Few barriers are:

1. A communication barrier may be language and linguistic ability. For example, an audience who is not familiar with the terminology used will not understand the message leading to the communication gap.

2. How the message is sent, received, and perceived will be influenced by the psychological condition of the speaker. For example, if anyone is under stress, they can think about personal issues and not be so open to the message as they would if not under stress.

3. Physiological communication barriers can result from the physical condition of the listener. for example, where there is substantial background noise, the meaning of a conversation cannot be adequately heard by a receiver with impaired hearing.

4. There may be systemic barriers to communication in organizations and institutions where information systems and communications networks are ineffective or insufficient, or where the functions and obligations of communications are not established.

5. Attitude barriers are behaviors or attitudes which prevent people from effectively communicating.

Overcoming the barriers

According to me, for effective communication removing the potential communication barriers is essential (Fandrejewska & Wasilik, 2018). The following steps can help in overcoming the communication barriers:

1. The individual who sends the message should be very specific on what he wants to convey.

2. The communicator should disperse the information keeping in mind the audience to whom the information is being shared.

3. Sharing the thoughts with concerned people can help in improving the communications.

4. The speaker should keep in mind their language and tone while addressing the audience. It should not give any other message other than what the speaker intends to deliver and should not hurt the feelings of the listener.

5. The speaker should deliver the message keeping in mind the need and interest of the receiver.

6. The speaker should be consistent in the message and should not deviate from the topic.

7. The speaker should thoroughly understand the speech and should not speak contradicting points to his speech.

8. The speaker should be open to suggestions and feedback as it would help him or her be an efficient speaker next time.

9. The listener and the speaker need to be good active listeners for receiving the message correctly.

10. The speaker should consider the psychological and physiological state of the audience before delivering his or her message.

Feedback of the audience and contribution towards the perception of the leader

Feedback is an integral aspect of the expertise of every leader. I believe, Productive feedback is a strong tool that promotes good environmental performance, improves productivity, and involves improving results. I think the feedback received from the audience would help me deliver better, clear, and transparent communication to the audience next time. It would also help me avoid mistakes and form better relationships with the listeners in the actual scenario. Additionally, I have also learned that productive feedback motivates people and boosts their performance. Thus, I am sure it would help me too in future presentations.


Therefore, overall I can say that, giving the presentation was an enriching experience, as it enhanced my confidence in speaking in front of the public. And receiving the feedback helped me understand the shortcomings in my speech. And at last, I have understood that being an effective communicator is important for a leader to be able to effectively communicate with the team and ensure that the information is perceived correctly as intended by the speaker.




Genç, R. (2017). The importance of communication in sustainability & sustainable strategies. Procedia Manufacturing8, 511-516.

Jureddi, D. N., & Brahmaiah, N. (2016). Barriers to effective communication. Journal of English Language and Literature3(2), 114-115.

Fandrejewska, A., & Wasilik, K. (2018). Cultural differences and barriers in communication and functioning of an international organisation. Handel Wewn?trzny, (1 (372)), 203-215.


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