Bounce Fitness strives to serve the community with quality, comprehensive, unique and distinctive health programs and services. The organization has several different centers at the moment. In the recent times, Bounce Fitness Centers were allowed to function as independent units due to the organization’s focus on expansion. However, it has come to light that there is an immediate need for the implementation of an Organizational development plan in the organization to set proper rules and objectives regarding the workings of each center. Proper goals are to be set and implemented to all the centers and their operations have to be standardized.
Model for Organizational Development
Bounce Fitness aims to open a new center in the coming 2 years. In the meantime, the aim is to earn above-market returns on the existing centers (Cairns, Melbourne, Sydney and Brisbane) by effective planning and implementation. The organization also plans on investing more time and energy in the management of Customer relations along with following up with members who cease to attend the workouts. The organization plans on increasing the staff training and guest training sessions. Along with that, the organization aims at considering franchising or licensing as an option in the coming 5 years.
Chairman of the Board
Chief Executive Officer
General Manager Finance
General Manager Human Resource
General Manager Marketing
Techniques that the organization could consider in order to achieve and encapsulate workplace culture outcomes:
The first thing that needs immediate implementation is the standardization of fitness routines. The organization has received repeated complaints and suggestions regarding the inconsistency in routines. The organization’s initial policy of having no standard routine and letting customers and trainers come up with a personalized routine needs to be abolished. Instead, there is a need to come up with a set of standardized routines that the customers can choose from. The routines will be constant throughout every center. All the routines will contain adequate information about the different aspects of each routine so that customers can make an informed decision.
The recommended routine selection is as follows: Beginner routine, Intermediate routine, Advanced routine and Standard routine. Customers should have the liberty to choose the routine they please. If found necessary, every routine can have variations in the exercises depending on the day. An informed decision can be made after discussion with the trainers.
Since consistency amongst all the centers is a priority, steps can be taken to ensure that no decisions or changes are made without getting an approval. Small changes like interior, exercise machines, color scheme etc. cannot be made without approvals form the headquarters. This way, consistency can be ensured in all the centers. If a beneficial change is recommended by one of the centers, the change will be implemented in all the centers.
In order to ensure consistency amongst the trainers and employees regarding their methods and knowledge about the organization, it will be mandatory all existing and future employees to go through a training session. A standard training session will be set and conducted by the headquarters where the employee behavior will be explained along with the aims and values.
The net expenditure made needs to be reduced in every center. As a brand associated with health and fitness, the organization needs to reduce the extra expenditure on raw materials that get wasted otherwise.Going digital is a good alternative for the organization and the customers; the standard routines and diet charts can be available online for the customers instead of being printed every month. Other cost-cuttings like the use of electricity can be reduced using innovative ways.
The organization needs to set a standard hiring method that remains constant at different levels of the organization. This is to ensure that good quality employees are hired by all the centers of the organization. Proper requirements and desirable traits need to be set in order to understand who should be employed and who should not.
Every organization is based on effective and fast communication which in return depends upon a proper hierarchical system. Employees need to be aware of who they report to and who they have to take approvals from. There needs to be awareness in the organization and the employees need to be aware of their supervisors. This will enable better communication and lesser confusions. The employees will be made aware of the hierarchy during their training sessions.
Customer service techniques need to be standardized in all the fitness centers. Customer service will be made available to existing and potential customers via three platforms: the phone, emails and comments on the website. A proper instruction manual needs to be developed that will highlight all the basic guidelines that are to be followed. Standard answers need to be prepared to the general questions asked by the customers to maintain consistency.
An effective organization needs to have proper communication and coordination amongst all the centers. This includes direct communication and bonding among the different centers that is not supervised by the head office. Each center should complement each other and help each other with better services and better publicity. They should be aware of each other’s workings and employees. The centers also need to ensure that there is consistency and accuracy amongst the facts known by and about each center.
When an organization faces certain upcoming problems, usually, a meeting with all the stakeholders is arranged to discuss the problem. A stakeholder is anyone who is likely to be affected by the issue in hand. There exist different Consultative processes which in turn depend on the issue and hence, different processes are implemented for different problems.
As already mentioned, the implementation of training sessions is highly recommended. Apart from that, there is a need for every organization to have various team development activities to promote team-work, and to establish a sense of belongingness in the organization. The following activities are recommended:
Conflicts arise in every organization and they must be dealt with efficiently. There exist various ways to deal with conflicts. Here are 3 recommended ways to face a conflict:
The proposed ideas might have some unpredictable effects or consequences that will show themselves once they have been implemented. In such scenarios, it is essential to be flexible and modify them. Monitoring the proposed activities, evaluating them on the basis of their performance, strengths and weaknesses and accordingly modifying them is truly essential. The following processes can be adapted in such situations:
Brainstorming is an idea generation technique that is used by a group or an individual to find a solution to a particular problem. In a brain storming session, individuals pick each other’s brains and try to find an innovative solution to problems. Usually, a combination of different ideas is implemented. This is called the “1+1=3” approach. In cases where a certain recommended plan is not working, the team members can have a brain storming session to come up with better recommendations. Brain storming can also be a good way to have some fun while working and is a good team building exercise for employees.
Nominal group technique is a more formal version of a brain storming session. In a nominal group technique, a group has a silent brain storming session without sharing their ideas. Then, they write their ideas down on a piece of paper anonymously and these ideas are discussed. The idea getting the most nods in implemented.
If a particular recommendation needs modification, the employees can find an interesting and innovative method to find a solution to the issue. In order to make modifications, the team can have various innovative sessions like an educational trip, dare-to-ask sessions or something simple like a fish-bowl idea. This makes the modification method a little more fun and helps the team members be more creative.
Maintenance of the plan
And so on and so forth.
The potential benefits of the implementation of these plans are as follows:
The organizational and communication plan is recommended to be implemented for 3 years will a renewal taking place every year to analyze the strengths and weaknesses of the plan. This way, the organization can make modification to the plan that will benefit the organization. Special measures should be taken to ensure that the weaknesses of the plan do not go unnoticed and are subsequently worked upon. It is essential to remember that this is a theoretical plan and may have unforeseen effects. Thus, it is important to be aware of what the plan is doing for the organization. It is also recommended that the plan be implemented immediately and any delays should be avoided.
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