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Research Methodology

Research Methodology

Research Methodology

Research methodology is a specific method that aids to identify select, process and analyze the information regarding the research topic. It elucidates the process under which the research work can be processed with the help of different methods. A diminutive description regarding the research philosophy, research design, research approach, data collection, sample size technique, data analysis and ethical consideration will be provided. In any research, the research methodology consents the readers to critically evaluate a study and its validation and authenticity. Qualitative and quantitate are the two research work that performed in research methodology.

Research philosophy

Research philosophy is defined as the process that drives the direction for the research work. The key focus of research philosophy is based on the data collection and data analysis method. Research philosophy provides single direction to the research work under which the research work takes place. It focuses on all aspects of research work that comprises of data analysis, data collection, findings and usage of the data. It has a remarkable impact on the discussion and finding section that is derived from the data analysis and literature review. Research philosophy is the basis of any research work and hence it should be applicable and consistent with the research which is going to take place. There are three types of research philosophies that comprises of positivism, interpretivism and realism. This research will be conducted on the basis of positivism philosophy. As per this philosophy certain information and knowledge is based on the natural phenomena, possessions and relations. Hence, the information and knowledge gained from logical and sensory experience as an exclusive source for certain knowledge.

The justification for choosing Positivism philosophy 

In order to complete the research on the designated topic, it is significant to choose the positivism philosophy. This philosophy is appropriate to conduct the research in authentic direction and will result in accomplishment of research objectives. The main reason for choosing this philosophy for the research work is due to the presence of quantitative data in the research. For the research wok quantitative data is used and positivism philosophy is conducted to perform the research work in appropriate direction. As positivism philosophy will offer the logic beside finding and analysis that will perform further in research work. The data is collected from conducting survey that comprises of questionnaire and almost 100 respondents is selected to take part while performing survey.

Research Approach

Research philosophy offers route for choosing the research approach that will suffice the obligation of the research.  It is useful in determining the data collection methods for the research work. However it also results in implementing plan for data collection and data analysis. It comprises of methods and plan that include broach assumption for the further noteworthy steps of the study. Research philosophy is broadly classified into two categories which include research approach for data collection and research approach for data analysis. There are fundamentally three types of research approach that includes deductive, inductive and abductive research approach. In inductive approach the research is based on the information that is collected from specific point of view to general point of view. However, in deductive approach the information is from general point of view to specific point of view. The research approach is based on the type of research philosophy and the type of data collection and data analysis process that will be conducted in the research work. For this study deductive approach is the most suitable choice. This is due to the fact that the study needs information from general point of view to specific point of view.

Justification for choosing Deductive Approach

As per the requirement of the study it is important to collect data from large set of people and then take particular readings from that data to conduct study in rational manner. Hence the research will be completed by implementing quantitative data that comprises of survey questionnaires.  Consequently, deductive is the most appropriate choice to conduct the research in rational manner. The detailed study is conducted by using general data. Inductive approach is effective in the study as this will include the data or information from specific to general point of view which is entirely different as per the requirement of the study. So, deductive approach is the most suitable choice to conduct the research in effective manner. 

Research Design

Research design states to the entire strategy that is selected to integrate the diverse components of the study in articulate and coherent way. The purpose of research design is to endorse that the evidence found will effectively address the research problem as unambiguously as possible. It is defined as the framework of process and technique selected by the researcher to combine different parts of research in a logical manner so that the research problem is easily handled and solved. An understanding is gained in order to use particular methodology in conducting the research. It provides a clear understanding of the research questions for the researcher. It turns as outline for the market research that will be conducted in the research work. Therefore, the research work becomes easy with the help of research design. The research design is broadly classified into three categories that comprises of exploratory research, descriptive and experimental research design. This research design is more classified on the basis of data which is introduced to them by implementing philosophy, approach and design. Hence, the research design can be reflected as the cycle which needs research philosophy and approach as a paddle so as to conduct the research in appropriate direction. In this study, descriptive research design will be used for data collection and analysis in the form of survey and questionnaires.

Justification for choosing descriptive design

The descriptive research design is used to describe the circumstances and happening of an event. It does not regulate and make precise predictions. It measures all the variables that is stated in the research work. It is the most suitable choice to conduct the research. As per the requirement of the study quantitative data is required and descriptive research design will be easily understood. Besides, the data is based on primary research so the descriptive design helps to provide understanding attitude for the research work. A survey is usually conducted to collect quantitative data. To accomplish all the objectives of the research work it is important to conduct this research with descriptive design.

Data collection

Data collection is the method that collects all the necessary that is required to conduct the research work. There are basically two types of data collection method that comprises of primary and secondary data collection method. The primary data refers to the data that is fresh and first hand. Thus it is customized and personalized as per the requirement of the study. Collection and managing this kind of data require more time and money as compare to other data collection methods. For conducting primary data collection method surveys is the most preferable choice. In this study primary data collection method will be used to collect the data for the research work. The survey is conducted to collect the data for the study. Survey will be conducted for a sample size of 100 respondents that belongs to different or same organizations or reigns as per the requirement. A questionnaire will be designed to commence the survey and respondents have to answers all the questions that have been asked in survey. The question are close ended that means have to select the answers from the given set of multiple choices. This will eradicate the descriptive answers from the respondents and provide a clear cut answers from the respondents. The respondents who will be considered as the sample for conducting survey will be selected on random basis to avoid biases while conducting survey. Random sampling technique will provide results that are almost unbiased and relevant. For this study random sampling is the most preferable choice to conduct the survey. The respondents give answer through automated mode. This will be helpful for the researcher to conduct the survey in most appropriate manner and collect data without any difficulty. In addition, it is also easy for the respondents to give survey as per their comfort ability and time.

Research Instrument

Research instrument in an essential tool in research methodology as it is designed collect the data that is authentic for the reach work. In this research work survey is the research instrument that helps to conduct the research in significant direction. Survey is comprises of significant question that are relevant and relatable to the research topic. The question will be multiple choices and are close ended. As this will avoid descriptive answers from respondents and help conduct the research without biases.  They will have different choices for question and select the most preferable one. The study requires quantitative data and survey is the best choice to collect quantitative data.

Sampling technique

The sampling technique plays an important part in order to assess the accurateness of the research. There are different techniques to collect the sample in the research work. The main motive of sampling technique is to conduct is the research work in such a way that it accomplishes the objectives of the research work and makes research easy and feasible for the researcher.  It is noted that larger sample will provide more precise and authentic data for the research work. It is very important to choose the most appropriate sampling in order to conduct research in rational manner. Sampling technique will be chosen on the basis of the philosophy and approach chosen for the research work. Apart from that, focus of sampling technique is to arrange the data in such a way that it makes easy for researcher to conduct the research and fulfill the needs and requirements of the research work. The two most important sampling techniques are the probability sampling technique and non-probability sampling technique. The probability sampling technique is also classified and contains stratified random sampling, systematic random sampling, simple random sampling, multi- stage random sampling and cluster sampling. Whereas, non-probability sampling technique comprise of quota sampling, purposive technique and convenience sampling technique. For this study random sampling is the most appropriate choice. The random sampling involves random respondents that are directly or indirectly related with the research and the survey is given by them. Random sampling avoids all kinds of bias behavior which is not at all supported in any research work. 

Data analysis technique

The data analysis is the technique that is used to examine, sort and filter the data in such a way that proper findings can be drawn from the data in order to accomplish the objective of the research work. The key focus of data analysis technique is used to examine the data and find all the answers of the research questions. Data mining and data modeling technique is adopted for data analysis that results in more understanding of the data. This technique will help to extract the data from the collected information and make it valid for the research work. The data analysis technique is broadly classified into two parts and this includes SPSS and thematic technique. In thematic technique themes are mad on the bases of topic that make easy the understanding of the data that is collected in the research work. The SPSS is the software in which analyze the data that is collected from the researcher. Risks in the results and in data can be reduced and avoided by using the most appropriate and perfect tool for data analysis. The two most common types of data analysis techniques are qualitative and quantitative data analysis techniques. Data analysis is a widely used method which is used for business purposes and whenever predictive modeling is needed. Thus, prediction is required in all these tasks and prediction results in risks which are unavoidable. However, a scope is gained for alteration in terms of impact on the results. In qualitative data analysis, the involvement of numbers is almost no or very less whereas it is not the case in quantitative data analysis technique. For this research work, quantitative data analysis will be done. Various tools are used for data analysis which involves correlation, regression, ANOVA, z-test, f-test, SPSS and so on. Here, SPSS tool will be used for analyzing the data. SPSS analysis uses software and it is used by the researcher to perform statistical operations. This tool is significant in managing the data and providing the entire control to the user for performing the operations


Ethical Consideration

It is considered as the most important part of the research work. This will involve the set of regulations in the research work and provide authentication to the research work. It is reflected in the work that is performed in research work and resulting from research methodology segments. The ethical problems can be arise in any segment of research methodology that comprises of data collection, data analysis etc. An excellent research work not only involves the accomplishment of objective of the research work but it also provides a research work with that fulfill all ethics. There are certain principals that are related to ethical consideration that involve various points. The dignity should be maintained while conducting the research work and research should not harm or disrespect nay participant. The privacy of the participant should be prioritized and ensured. The satisfactory level of confidentiality should be maintained throughout the research work. The data should be taken from authentic sites that comprise of Google scholar etc. any kind of deceptive information is not acceptable in any condition. In this study the primary data is used and for that no bias behavior is acceptable which may lead the research work in wrong direction.  Any type of communication and information shared during the research should have honesty and transparency. It is important to conduct the research in appropriate manner that aims to fulfill all the criteria of the research work. The research that that do not fulfill all the criteria of ethics is not acceptable in any sense. The research work is not regarded as non-appropriate and in future it may create problems. It is significant to consider the wellbeing of the researcher that are included in the research work. The approval of the respondents should be taken while conducting the survey there should not be forced to give the survey their decision should be admired by the researcher.

There are different rules and regulations are followed by the university in the context with ethics and that should be followed by the researcher. It is important to overview the rules and regulation of the university as per the ethics they followed for the research. The respondents should be informed regarding the topic that is chosen for the research work.  The respondents can withdraw their name from the survey according to their choice and timing. The language of the research work should be proper and do not involve any offensive behavior. This may create problem in future and the research work is not considered appropriate. Apart from this, the most common issue that arises in the research work is the plagiarism. It is very important to check plagiarism while conducting research. Plagiarism report provides authenticity to the research work and it is most important parameter for any research work.

Summary of Research Methodology

Research methodology is a precise method that supports to classify process and analyze the information concerning the research topic. It elucidates the process under which the research work can be processed with the help of different methods. It diminish all kinds of misunderstanding arises during the research work. The research philosophy is the first step in the research methodology and provides an appropriate direction to the research work. For the study positivism philosophy is selected to drive the research in most suitable manner. This philosophy is chosen because positivism philosophy is appropriate to conduct the research in authentic direction and will result in accomplishment of research objectives. The second step is the research approach which determines the data collection methods for the research work. However it also effects in executing plans for data collection and data analysis. In this study deductive approach is selected which is the most appropriate choice to conduct the research in most rational manner. The data collected in the research work is most suitable and primary data collection method is used to collect the data. This method is suitable to collect the quantitative data for the research. Apart from that, survey is the tool that is used to collect the data and the most reasonable choice. Survey is conducted that comprises of question that is multiple choices and close ended. This will avoid the descriptive answers from the participants and give crystal clear answers. The study has chosen the Random sampling technique to select the topic and helps to conduct the research with no biases. Overall the research is conducted under the ethics and good data analysis technique but the most important thing it is authentic and relevant with the topic. No offensive language is used and it admires the work of all participants in the research work.

Methodology limitations

The overall research work fulfills the entire requirement and accomplishes the objectives but at some level there are some limitations in the research that can be eradicated by using different methods of methodology. In case of random sampling other sampling technique can be used and it will provide diverse view towards the topic and can find different thinking towards the topic. Apart from that the research fulfills all the requirement of the research work but may be using different technique helps the researcher to think differently and study the research in appropriate manner.

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